Orgain Organic Vegan Protein Powder, Birthday Cake - 21g Plant Based Protein, 7g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, for Shakes & Smoothies, 1.02 lb

What makes this the 1 plant protein powder brand in the U.S.^? Is it the smooth and creamy flavor? The delicious taste without the grit? The fact that it serves up 21 grams* of organic, vegan protein?...