About this item

• KNOCKOUT PERMANENT GRAY COVERAGE: Achieve rich, multi-dimensional permanent hair color with 100% gray coverage, including resistant grays, when applied as directed. Designed to last 6-8 weeks between colorings. | SMART 8-FREE FORMULA WITH HAIR-LOVING NUTRIENTS: Dermatologist-tested and ammonia-free. Made without PPD, resorcinol, parabens, phthalates, gluten, SLS, or titanium dioxide - and enriched with keratin, argan oil, and ginseng root extract to help condition hair during coloring. | EASY, ALL-IN-ONE AT-HOME COLOR KIT: Includes radiant cream color, conditioning activator, barrier cream, cleansing wipes, gloves, applicator cap, and color-protecting shampoo & conditioner, plus clear step-by-step instructions - everything you need to color confidently at home, no salon appointment required. Questions? Our team of trained colorists are here to help. | NEVER RUN OUT WITH SUBSCRIBE & SAVE: Get your hair color delivered on your schedule with Subscribe & Save. Perfect for maintaining results every 4-8 weeks, so you’re always ready when grays start to show. | SAFETY & FRESHNESS YOU CAN TRUST: Does not expire. Features a 3-year shelf life from manufacture when stored properly. Always perform a 48-hour patch test prior to full application and follow all included safety instructions.