Smart Beauty Rich Plum is a long-lasting permanent hair color red hair dye kit offering raspberry plum hues. Its unique Paraphenylenediamine free hair color formula includes anti-breakage Plex hair care, which fortifies hair strength and condition while coloring, reflecting the brand\'s commitment to high-quality, effective hair care products and British heritage. The wine red raspberry hair dye is a PPD free hair color, designed to be gentle, aiming to minimize damage thanks to the anti-breakage Plex Hair ingredients. Remember that a strand test is recommended to ensure hair integrity. For even application, start at the roots, comb through to the ends, and ensure a consistent spread of color for a natural hair color look. The plum hair dye product offers excellent coverage for grey hair and is suitable for use on various hair types, including chemically treated hair and varied textures like Afro and Asian hair. This hair color for women provides a rich, enduring shade, and is equally suitable for appearing as a natural dark plum hair dye for men. Smart Beautys hair dye is a vegan product, aligning with ethical beauty standards being free from animal-derived ingredients. It is a cruelty-free hair dye. Smart Beauty Purple Plum permanent hair dye can be left in the hair for 30 minutes according to the enclosed simple instructions. In the case of bleached or previously colored hair, follow the specific guidance provided to achieve optimal results. If you\'re concerned about a possible reaction to the product, it\'s vital to perform a patch test 48 hours before full application and consult a medical professional if any adverse reactions occur. To maintain the intensity of the plum color, it is advised to use hair color-protective hair care products, limit washing, and reduce sun exposure. This careful maintenance will help preserve the vibrant color purple and the health of your hair after using Smart Beauty hair dye Rich Plum permanent.