Product DescriptionHair thats tough, tenacious, thick, even coarse at times needs a styling gel that will fearlessly stand up to its feistiness. This firm-hold formula - which locks in shine and hydration and locks OUT pollution and humidity - coaxes those spirited strands into shape.Brand StoryOur innovations are designed to return hair to its str..

Product DescriptionChoosing a shampoo that wont zap the zing out of your new shade is obvious but youd also be wise to follow up with this color-locking conditioner. Our extra-conditioning formula, with African Manketti and Argan oils, helps shield your hues vibrancy, while hydrating overtime to strengthen hair and reduce breakage.Brand StoryOur in..

Product DescriptionSave the day with our wonder spray for healthy-looking hair every day This silky leave-in treatment leaves behind an invisible-yet-powerful shield of protection against styling stress, thermal damage, and UV exposure that can fade your haircolor. The other great leave-behind? Soft, smooth-as-silk hair that SHINES like nobodys bus..

Product DescriptionTO GUARD AGAINST THERMAL & UV DAMAGE A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution-helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out.Brand StoryOur innovatio..

Product DescriptionSave the day with our wonder spray for healthy-looking hair every day! This silky leave-in treatment leaves behind an invisible-yet-powerful shield of protection against styling stress, thermal damage, and UV exposure that can fade your haircolor. The other great leave-behind? Soft, smooth-as-silk hair that SHINES like nobodys bu..

Our extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands...

Product DescriptionOn a mission to repair hair thats seen one too many blowouts and color changes? This restorative daily conditioner zeroes in on damage and dryness with laser-like precision, instantly replenishing shine, strength, and manageability where strands need it most.Brand StoryOur innovations are designed to return hair to its strongest,..

Product DescriptionIt only takes a minute for our intensely-hydrating Moisture Recovery Conditioner to come to the rescue and inject a whole lot of life back into tired, fried, and frizzy tresses; actually reducing breakage by 55%.Brand StoryOur innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every..

Product DescriptionWhen your hair is thirsty and parched, it will literally lap up the hydration that our moisture recovery shampoo pours into each and every strand. Our rich, luxurious formula actually restores smoothness and elasticity to dehydrated hair.Brand StoryOur innovations are designed to return hair to its strongest, shiniest, healthiest..

Product DescriptionIt only takes a minute for our intensely-hydrating Moisture Recovery Conditioner to come to the rescue and inject a whole lot of life back into tired, fried, and frizzy tresses; actually reducing breakage by 55%.Adds softness, smoothness, and shine.Brand StoryOur innovations are designed to return hair to its strongest, shiniest,..

Product DescriptionJoico JoiFULL Volumizing Shampoo has gentle cleanser that wash away excess oil and impurities that can weigh hair down, while Bamboo Extract, Rice Protein and Lotus Flower add airy body and fullness.Brand StoryOur innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. The joi..

A gentle, rich cleansing shampoo that restores weak and depleted hair to its optimal strength and condition. This reconstructing shampoo replenishes amino acids and fills in damaged areas of the cuticle while hydrating and protecting with aloe and antioxidant vitamin E. Your hair will become stronger and more resilient to external damage. Plus, bec..

Product DescriptionJoico blonde life brightening conditioner is an ultra-nourishing conditioner that instantly detangles and renews for bright, beautiful blondes. Nutrient-rich tamanu and monoi oils help restore strength, softness and shine.Brand StoryOur innovations are designed to return hair to its strongest, shiniest, healthiest state with each..

Product DescriptionFOR BOND STRENGTHENING & COLOR LONGEVITY With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands-wonderfully resilient and healthy-l..

Product DescriptionFOR BOND STRENGTHENING & COLOR LONGEVITY With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands-wonderfully resilient and healthy-l..